“What niche should I be going after?” is one of the most common questions that beginner – and sometimes even veteran—affiliate marketers ask themselves. When it comes to earning money through online marketing, finding a profitable niche market is crucial. Your niche determines what kinds of affiliate products you will be selling, and obviously you want to sell products that people want. When picking a desirable niche that will work for you, consider the following:
Can you handle the level of competition? If it’s too strong, you’re wasting your time. As one blogger said “Why play tennis against Roger Federer when you can play against your kid cousin?”
Is there a sufficient potential ROI? If you can’t make much money, you’re wasting your time.
Can you be unique? If not, it may not be a total waste of time, but you are definitely making yourself more vulnerable.
It also can help to be passionate about the niche you choose, especially when you’re just starting out. It’s usually harder to stay motivated when you don’t care much about a topic, so being interested in what you’re selling can help to earn you more money.
Here are some of the top niches that are currently earning affiliates lots of money:
Weight Loss. People everywhere are trying to slim down. And luckily for affiliates, many people think they can just buy the berry powder or pills to magically shed the pounds.
Dating. Consider this a consistent niche, because people are always going to be looking for love. According to The Fiscal Times, the global dating and matchmaking industry generated about $4 billion last year and that number is only expected to increase.
Gaming. Gaming has such a vast audience of people that it can appeal to through a variety of different outlets. Mobile gaming is also on the rise, making this a niche to keep your eyes on.
Learn Chinese/Spanish. Mandarin Chinese and Spanish are the first and second most widely-spoken languages in the world, and many people are trying to learn them.
Education. Online degrees, scholarships and loans are a huge market. The collapse of the economy has motivated many people to get better degrees. They need loans and scholarships to pay for their education, so it is possible to hit one user up on multiple levels.
Muscles. The same way that people think weigh loss can be achieved through pills and shake powders, they think they can buy big muscles. Double whammy this market with a weight loss offer to trim the fat, then a muscle pill to tone up.
Learn guitar. This is a really popular hobby, and people who want to learn can often use recommendations for a quality guitar. They will often seek brands used by popular musicians.
Golf. It’s an expensive hobby where people usually have lots of money to spend.
Quit smoking. About 800.000 people try to kick the habit on a monthly basis.
Pets. It’s no secret that people love their pets and spend lots of money on them. With that comes pet-sitting, pet insurance, clothes, training, food and more. The pet industry is huge.
By Casey Kurlander